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May 11, 2009

VC Firms, Fairhaven Capital, General Catalyst Partners, Accel Partners, and BBN Technologies Invest $8.25 Million in EveryZing

Based in Cambridge, Massachusetts, EveryZing, Inc. had raised $10 million in a round of funding led by its existing investors, Fairhaven Capital, General Catalyst Partners, Accel Partners, and BBN Technologies along with a new investor, GE/NBCU’s Peacock Equity Fund. EveryZing is a company that runs search and publishing technology for online content that has the potential to surpass similar technologies for this today. This technology can cover all formats, including text, audio, video, and image formats. EveryZing’s “white labels,” allow their clients, who are mainly providers of “infotainement,” which is news and entertainment all lumped together, to optimize their search experience and allow for the driving of user consumption of multimedia content. This in turn allows EveryZing’s clients to fully capitalize on a $20 billion market.

Along with the arrival of the new investor, GE/NBCU’s Peacock Equity Fund, EveryZing has also agreed to deploy its technologies on a wide range of NBC Universal’s internet properties. This deal is a testament to EveryZing’s rapid growth, being that this is one of the largest deals the company has made since its founding and EveryZing has been experiencing record growth since 2008. Some of EveryZing’s products that NBC plans to incorporate into its Media Works platform include MediaCloud, ezSEO, ezSEARCH, and MetaPlayer.

According to Scott Drake, Vice President of CNBC Digital, the core technological advantage of EveryZing will aid CNBC in benefiting fully from the content that spans over all of NBCU’s brands. Furthermore this will ultimately be enhancing audience experience by enabling CNBC’s viewers to jump the exact reference of their favorite guests or interview anywhere in the video and take in the content that they feel relevant to themselves.

As far as Tom Byrne, managing director and group head of Peacock Equity Fund, media companies in this market are looking for solutions that are cost effective technologies for their online publishing. Mr. Byrne further added that the automation of EveryZing’s technology is clearly valuable in driving online growth.

Peacock Equity Fund is an equity fund that was founded by both GE and NBC to finance companies that are in the media and communications business belonging to NBC Universal. The Peacock Equity Fund is a worldwide fund with over $250 million in assets under its management. The Peacock Equity Fund was founded in 2007 and invests solely on companies that have innovative media technologies and services that would be beneficial to NBC Universal.

Fairhaven Capital is a vc firm that invests in early stage companies in the most lucrative markets. Fairhaven Partners likes to invest in companies that have a high growth potential and can become market leaders. The vc firm is based in Cambridge, Massachusetts. Current companies in Fairhaven’s portfolio include Dataupia, SiGe, Sirific, Contour, Makana, and others.

General Catalyst Partners is a firm that deals in both venture capital and private equity. General Catalyst Partners likes to invest in tech-based companies that show promise in the marketplace. General Catalyst Partners was founded in 2000, and is based in Cambridge, Massachusetts.

Accel Partners is a vc firm that has been around for over 25 years and has offices in Silicon Valley, India, China, and London. Accel Partners invests in entrepreneurs who are the “first to see opportunity.” Some companies in Accel’s portfolio include FaceBook, Real, Xen Source, Glam, Veritas, and others.

For more information on EveryZing, click here.