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April 13, 2009

Sigh of Relief: Pay-for-Click Campaigns are Now Easier to Manage

Tracking 202 Launches Professional Service

Commonly referred to as T202, Tracking 202 Inc. is a free Affiliate Marketing Analytics company primarily driven through Pay-Per-Click.  Tracking202 allows affiliate marketers to monitor, track and calculate Pay-Per-Click accounts and campaigns easily.  Users are able to manage multiple PPC campaigns through real-time tracking with automated trackers, profit calculations and real-time graphing capabilities.

Founded in 2007, Tracking202 offers three products; Prosper 202 a free self hosted application, Tracking202 an open-source application and a newer professional service; Tracking 202Pro.

Launched in April of 2008, Tracking202 Pro is a paid, hosted pay-per-click tracking software that offers full integration with major pay-for-click engines like Google Adwords, Yahoo! Search Marketing, and Microsoft AdCenter. It is one of the first systems to fully integrate with the big three pay-per-click businesses.  Designed for pay-for-click marketers, Tracking202Pro also offers accurate cost tracking for greater analysis, automatic downloads,  i-phone functionality, automatic destination updating and continuous processing.  Additional features include an earnings-per-click calculator, spy view, keyword cloaking, and the ability to identify and rank keywords.

Based in San Francisco, California, Tracking202 is led by Wes Mahler, Chief Executive Officer and
Steven Truong, President. 

Competitors include Hlola.com, CLICKEQUATIONS, INC. , and Marin Software.