April 28, 2009
Revolution in Internet Advertising: Glam Media Leads the Way
Since its inception, Glam Media has been revolutionizing the vertical media network with its unique way of how its new media model links advertisers with targeted audiences.� Glam operates with the use of several websites, Glam.com, Brash.com, and GlamTV.� Just recently, Glam launched its new Tinker.com, which is a micro blogger that can be used to find, follow, and filter conversations in real time and can zero in on the value of social networking and the wide ranging social media stream.��
Glam works by having over 102 million unique visitors per month, claiming to be number one for women in the United States, the United Kingdom, and Germany; claiming to be number one for men globally, etc.� Glam Media is also placed in the comScore Top 20 and is also on the Top 10 list of Display Ad Publisher.� The Glam Media network also includes over 900 publishers across the globe and more than 60,000 editors contributing to the Glam Network.
Glam Media is based in Brisbane, California, but also has offices in New York, Munich, London, Berlin, and Tokyo and Glam employes 90 people.� The Glam management team is made up of five people, who are Samir Arora, founder, CEO and chairman; Fernando Ruarte, cofounder, CTO, and president of engineering; Scott Schiller, EVP of sales and women�s market; John Trimble, EVP of New Market Sales; and Michael Adair, VP of Corporate Development and Finance.� Samir Arora and Fernando Ruarte also sit on the company�s board of directors together with Theresia Ranzetta and Tim Draper.
Glam�s investors include Information Capital, LLC., Accel Partners, Walden Venture Capital, DFJ., Duff Ackerman & Goodrich, Hubert Burda Media, Hercules Technology Growth Partners, and GLG Partners.
In December of 2006, Glam received $18 million in series C funding led by Duff Ackerman & Goodrich Ventures with Accel Partners, Draper Fisher Juveston, Walden Venture Capital, and Information Capital, LLC.� The proceeds from this round of funding went to accelerate the growth of Glam�s network on the internet and increase the company�s sales and editorial teams.� The catalyst for this round of funding was when Glam cut a deal with Hearst/Marie Claire, a major part of the fashion magazine industry to join the Glam Network.��
In February 26, 2008, Glam closed a whopping $84.6 million in a series D round of funding with Walden Venture Capital, DFJ leading the funding.�� This funding was used to accelerate Glam�s distributed media networks, which connect premium brand advertiser with a global audience.� Along with this round of funding, Glam also received an additional $20 million in revenue based debt financing.�
Glam�s innovative internet visual ads networks has become quite competitive for even the bigger names, such as Yahoo, Google, Microsoft, and Time Warner.
Glam does have several competitors in the market.� One of the biggest ones is Sugar, Inc.�� Sugar, Inc. is a publishing company that mainly has its base in creating internet communities for women and was founded in April of 2006.� Sugar has four people on its management team and is based in San Francisco, California.�
Another one of Glam�s competitors is Sparkle*Shelf, which was founded in 2008 and based in Seattle, Washington.� Sparkle*Shelf mainly focuses on the latest and hottest beauty and fashion trends for those who like to be fashionable and follow the latest fads.� Sparkle*Shelf is privately owned and has two people in its management.�
Yet another competitor of Glam Media is iVillage, which is a division of NBC Universal and mainly focuses on connecting women to all phases in life.� iVillage was founded on January 1, 1995, and has only one person running its management.�
For more information on Glam Media and see what the company is all about, click here.