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April 7, 2009

Oodle Gets New Friends at FaceBook

Company Launches Online Classified Service Through Social Network

Oodle, the second largest online classified service with websites in the United States, Canada and the United Kingdom, reaches over .5 million new users monthly through over 80,000 unique internet sites.
With a mission to improve online classified, Oodle offers a free pay-for-performance business plan across the Web.

With Oodle, internet buyers can see all listings in all venues and internet sellers can post their products everywhere in its network. By reorganizing its various listings and enabling the listings to be searched by category, attribute and location, Oodle simplifies local and national internet classifieds.

According to Oodle, Oodle Sellers can reach the most sites by posting each listing on hundreds of classified sites. Through its extensive networks, Oodle is able to publish a local seller listing across over 200 partner sites in its network. Today, Oodle’s network consists of over 200 media companies and portals including Cox Interactive, The Washington Post, Media General and Lycos with more partners added regularly. 

Oodle Advertisers gain a reach to over 5 million actively engaged viewers monthly resulting in highly qualified traffic. Oodles’ revenue stream is linked to its local advertising where advertisers post listings for local free, but pay for increased visibility across the large Oodle Network

In December of 2008,  Oodle announced that it was selected to power online classifieds on Facebook’s online classified service, Marketplace.  Oodle’s selection was attributed to Oodle’s innovation in classified service models and the ability to add enhancements to Facebook’s Marketplace.  Oodle successfully launched a new Marketplace in March of 2009.

Recently, Oodle announced the Sell for a Cause feature on Facebook; allowing Facebook users to sell items to raise money for charity.  According to Oodle, various celebrities have been noted using the feature to raise money for a variety of charitable organizations. Some of the recipients include Sierra Club, The Boys and Girls Club and Unicef.

Launched in 2005, Oodle was founded in 2004 by three former eBay and Excite executives; Craig Donato, Scott Kister, and Faith Sedlin. Mr. Donato is Oodle’s current Chief Executive Officer and was previously the Chief Executive Officer of Grand Central Communications. Senior Vice President of Network for Oodle is Kevin Doerr; Vice President of Marketing, Ms. Sedlin; and Chief Technical Officer is Mr. Kister.

Privately held, Oodle has received a total of $21.6 Million in venture funding from Greylock, Redpoint Ventures, and Jafco Ventures.

Based in San Mateo, California, Oodle has received various recognitions and awards from companies such as Business Week, ABC  News, Red Herring, AlwaysOn Media and InfoCommerce awards.  In March, Oodle was listed as a finalist for CNET’s Webware Award. 

Competitors for Oodle include Vast, Trovit, Kaango, iList.