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March 16, 2009

MarketTools, Inc. Launches Advancements in Web Offering

New Panel Tools Lead the Industry in Research Control

Market research pioneer, MarketTools, Inc. recently announced the re-launch of its fully integrated platform MarketTools.com.  Founded in 1997, MarketTools, Inc. is a leader in primary market research offering clients a variety of innovative survey platforms and global test panels that help businesses fully study and target their business efforts.  In addition to market research, MarketTools, Inc. also offers tools to analyze and gain clear actionable information from gathered marketing research to help increase time to market, improve product success rates and understand their customers.

A leader in the industry, MarketTools, Inc. has received several quality awards.  Based on percentage revenue growth throughout a five year period, MarketTools, Inc. has been a constant on Delioitte Technology’s Fast 50 program.  MarketTools has been listed in this prestigious regional award for three consecutive years. More recently, MarketTools, Inc. was listed on the “Company to Watch” list published by Outsell, Inc. in 2009.

Last year, MarketTools, Inc. boasted a 277% growth in revenue attributed to the demand of its innovative research services.  Product and services include: TrueSample, Zoomerang, CustomerSat Research Solutions, Insight and Idea Networks.  CustomerSat, part of their service offerings, was acquired by MarketTools in April of 2008.

Current funding for MarketTools, Inc. totals $83 million.  Of that, $60 million was funded by investors Comdisco Ventures, ComVentures, Dominion Ventures, Garage Technology Ventures, InterWest Partners, Prospect Street Ventures, Velocity Interactive Group, General Mills, Proctor & Gamble and Marketing 1 to 1.   In April of 2008, MarketTools, Inc. raised $23 Million in “Series E Round” venture capital funding from Advanced Equities Financial Corp.  The sole investor in MarketTools, Inc.’s fifth round of financing, Advanced Equities is an innovative financial service firm with interests in retail, venture capital, banking business, and institutional securities.

Led by President Steve Arnold, MarketTools, Inc. re-launched its newest product, MarketTools.com, in March of 2009 with a greater range of research services and applications. Originally launched in October, 2008, MarketTools.com is an online research platform that integrates research applications and fraud-free data with proficiency and flexibility.  Highlighting the new MarketTools.com is an updated Panel Manager.  With the new Panel Manager, marketers can independently manage their customer survey panels with more control than ever before possible.  Currently, MarketTools.com is touted as a full network of research applications and services to aid research and development and ultimately influence key decision making strategies

Other key leaders include Executive Vice President of Operations and Chief Executive Officer Mike Pope, Executive Vice President and General Manager – Products and Technologies Mark Frost and John Ouren,  Executive Vice President and General Manager -Panel and Communities.

Founded in 1997, MarketTools, Inc. is a privately held corporation based in San Francisco with European base in London, England.  Competitors include J.D. Powers & Associates., Zoomerang, and Lithium.