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05/03/2007

Limbo 41414 Secures $8 Million in New Venture Capital Investment

 

Mobile pioneer Limbo 41414 announced recently that it has secured $8 million in new financing from Azure Capital Partners, Draper Fisher Jurvetson and New Enterprise Associates (NEA) to continue fueling Limbo's aggressive growth and plans to deliver an expanded array of mobile and online entertainment services to consumers and marketers.

“We are very excited to have NEA lead our latest round of financing,” said Jonathon Linner, chief executive officer and co-founder of Limbo 41414. “NEA will bring great consumer and mobile experience to our team of world-class investors. We look forward to leveraging that expertise as we continue to expand our offerings.”

“Limbo 41414 offers a compelling, effective medium for advertisers to reach the more than 230 million mobile phone users in the United States and Canada,” said Peter Sonsini, of NEA who will also join Limbo 41414's bboard of directors. “We look forward to participating in Limbo 41414's new initiatives and in its continued success in mobile entertainment.”

The brainchild of serial mobile entrepreneurs Rob Lawson, Jonathon Linner and Juho-Pekka Virolainen, Limbo 41414 has created a web and mobile-entertainment product - the Limbo Auction - that offers marketers a uniquely effective way to target and engage audiences with brands. And the innovative nature of the patent-pending Limbo Auction product is helping marketers break through the clutter in a positive manner as users play an average of 60 times per month.

Limbo 41414 has attracted hundreds of thousands of unique mobile and online users and has awarded more than 650 Limbo Auction winners with over $530,000 in prizes. Limbo 41414 winners have purchased such luxury items as a Hummer H3 for $36.65, a Mini Cooper for $50.43, and a year's supply of gasoline and a plasma TV for $54.24 and $8.85, respectively.

Limbo 41414 is defining a new category of web and mobile entertainment with its patent-pending interactive game play. Limbo 41414 brings consumers an engaging, community-driven gaming experience while delivering exposure to leading brands and media companies through branded prizes. The award-winning company is headquartered in Burlingame, California, Limbo 41414 is a private corporation backed by three of the world's top venture capital funds: Azure Capital Partners, Draper Fisher Jurvetson, and New Enterprises Associates.

For more information, please visit www.41414.com