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03/22/2007

HipCricket Secures $2 Million in Additional Funding

 

HipCricket, a leading mobile marketing firm, recently announced it closed a second and final tranche of Series A funding, driven by strong investor demand and the company's growing momentum with the broadcast community and major consumer brands.

In addition to its Series A round that closed in January, HipCricket has received $2 million from angel investors, Broadmark Capital, and a European investment group.

As a pioneer in mobile marketing, HipCricket's deep broadcast experience has helped build the nation's largest mobile marketing operation focused on the broadcast community, serving more than 100 clients across North America. Over the past 12 months, the company's unique product and approach drove 250 percent growth in its client base, while initial funding helped support the necessary increase in staffing.

Over the past six years, HipCricket's founding members, Ivan Braiker, Graham Knowles, and Iain Simms, have continued to refine the company's technology platform to address broadcasters' needs to better understand and communicate with its audiences, and to help measure the success of their mobile marketing efforts.

More than just technology, HipCricket stands out because their staff is made up of seasoned radio and television broadcast specialists who understand the business of keeping clients happy with measurable results and premium customer service.

“HipCricket is a partner, not a provider,” said Ivan Braiker, CEO of HipCricket. “Broadcasters and brand marketers come to us because we know what works for them. They stay with us because we don't just hand them a technology. We deliver measurable results in revenue and ratings and 24/7 support that others just don't offer.”

The Series A funding will allow the company to offer clients even higher levels of its unique personal support program, expand its offices in Bellevue, Washington, and address new mobile marketing opportunities, one of the fastest growing segments of the wireless industry.

Formed in 2004, HipCricket Inc., is a leading provider of full-service mobile marketing services for media, entertainment, and brand marketers through its proprietary platform for the planning, execution and evaluation of mobile marketing campaigns. HipCricket technology is an effective way for advertisers to utilize text messaging in a user-friendly, web-based format and is supported with premium client service by an experienced industry staff with more than 100 years of experience in the broadcast industry.

For more information, please visit www.hipcricket.com