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Delivery Agent Raises $18.5 Million in Series C Funding


Delivery Agent Inc., the leader in shopping-enabled programming for television shows, movies, sports, publishing, and music videos, recently announced that it has raised an additional $18.5 million of funding in a third round of financing for a total of $35 million. The round was led by Bessemer Venture Partners with Cardinal Venture Capital and Worldview Technology Partners also participating.

The company announced that the financing will be used to help extend the company’s market leadership position through targeted acquisitions, consumer marketing and the extension of the company’s technology platform to support advanced video capabilities.

“Delivery Agent has demonstrated significant traction in the market they created,” said Pete Goettner, General Partner with Worldview Technology Partners. “The market for shopping-enabled programming is on the verge of exploding and our investment in Delivery Agent will enable them to accelerate this growth and continue to innovate.”

Delivery Agent boasts partnerships with 100 entertainment properties to provide e-commerce solutions that enable consumers to purchase the items they see on screen. In December 2006, Delivery Agent launched, the definitive shopping destination for products seen on screen.

“Consumers want access to products they see in pop culture, brands are looking for ways to connect with an engaged and passionate audience and entertainment content owners are looking to supplement traditional advertising models,” said Mike Fitzsimmons, CEO of Delivery Agent. “Delivery Agent is at the crossroads of these trends and has a proven track record of delivering value to consumers, advertisers and our entertainment partners.”

Delivery Agent, Inc. is the leader in shopping-enabled programming and content monetization for more than 100 entertainment properties from major media companies such as ABC, NBC Universal, MTV Networks, Twentieth Century Fox, E! Entertainment Television, CBS Paramount, Martha Stewart Living Omnimedia, The UFC and The Weinstein Company. Delivery Agent created the market for shopping-enabled programming by redefining how products related to entertainment are cataloged, merchandised and sold online. Since its inception in 2001, Delivery Agent has deployed its comprehensive technology platform, including e-commerce applications, video and mobile products, and interactive advertising solutions to create profitable connections between entertainment content, consumers and brands. To date, the company has developed a network of 42 distinct branded shopping sites for its partners and recently launched SeenON!™ (, the definitive online shopping destination for products seen on screen.

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