December 20, 2012
San Francisco start-up, Tubular recently raised $ 2.5 million of venture capital in order to serve for the growing YouTube industry.
Though YouTube was known as the unknown of the online video market, things changed radically and now Google has been trying to raise the quality of YouTube content by making a series of investments and cultivating third-party “networks”. The final goal is to host sufficient high – quality content to attract advertisers to YouTube. Google spent around $ 100 million in 2011 in grants for its networks.
Early this year Google was the leading investor that offered $ 35 million into Machinina in order to strengthen the growth of YouTube.
Tubular provides analytical services, which are needed in YouTube market due to the YouTube creators that enter this sector and compete strongly one against another. Tubular allow its customers to measure when their videos get most visited or have the most comments.
High Line Venture Partners, SV Angel, Bedrocket Media Ventures and Lerer Ventures offered Tubular its first round of private equity funds. Rob Gabel, the founder of Tubular declared that he thinks he can create a long – lasting business on the platform of YouTube. Though not all investors are so optimistic and believe that in order for any company to work on a long term a lot of players are needed, the founder of Tubular thinks that everything is a gamble and that he would rather gamble on YouTube and online video, showing his trust in the company and its bright future.