June 5, 2011
This presentation is going to be fast, 20-30 minutes at best so keep the information concise. At the same time, you must be prepared to answer any questions about your company.
Here are the top ten questions to answer:
1. What is your business? Completely explain your business, what you do.
2. Growth Status- Where is your growth? Beginning, middle or fully developed?
3. Unique qualifications of your company- If any point is more important than another it is this one, because it is the key to your entire business potential. What is it about your company that makes it more suited to meeting the customer demand? The answer could be proprietary technology, award winning management, key partnerships or just about anything else that sets you apart.
4. Market Demand- Why do customers need what you have to offer. Bring to the table independent third party research that shows why customers need what you have. What are people buying now and what would they buy if they had the option?
5. Markets- who is the target demographic for your business? Where are they located?
6. Sources of Revenue- Show me the money! What are your key revenue types? Affiliate marketing, advertising or direct customer purchases?
7. Competition- Concisely describe your competition, who are they and where do they excel or fail to meet the customer’s needs? Do you have a plan in place to deal with the competition and how are you going to protect your customer base? Keep in mind that the term competition can be broad; it is anything that will serve the same purpose as your product or service.
8. Management Team Qualifications- Who is on your team and why are they qualified to push your business further forward? Maybe you have been working together for quite some time, or you have several successes under your belt.
9. Milestones- What past milestones has your company hit? Are you on track for the next milestone? Think of this as the story of your company, start from the beginning and work into the future. Anything that is in the works including new product releases, marketing strategies, strategic partnerships, revenue goals and more.
10- Money- How much money do you need and when will there be a return on this investment? VC and investors want bigger returns over as short amount of time as possible. You want to keep this in mind when talking to them about how much money you need. Use solid financial assumptions, based in reality to explain why it is a good investment.
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