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October 4, 2010

Soluto, Anti – Frustration Software for All PC Users

Filed under: Start-up Companies Reviews — admin @ 3:05 am

Soluto, an Israeli based startup, also the winner of TechCrunch Disrupt in May 2010, offers people a solution to making their computers run better. The most user-annoying things monitored by this software include printing problems, resource hogs and crashy apps. What is very interesting and useful at the same time is that it also offers unique solutions for fixing computer issues.

The technology developed by Soluto aims at bringing to an end the deeply frustrating experiences, often encountered by PC users. According to the company’s self-description, the solution provided by Soluto means frustration detection, tracking the application that is causing it and harnessing the power of the crowd to learn the actions that really improve user experience. The application dives into the Windows core and collective wisdom is leveraged, users being informed on the causes of their PC problems, as well as on the solutions.

What Soluto offers is a technology based on a patent-pending PC Genome, helping users shorten boot time. Operation of background loaded applications is paused or delayed while the PC starts. Soluto appears on the desktop with a page fold effect, which states how long the boot takes. Applications are sorted into software that is removable from boot, potentially removable and irremovable. Future plans include an automatic mode, working in the background and automatically fixing tasks, without user intervention.

The company was founded in Tel Aviv, Israel, in 2007 and in 2008 raised $1.6 million from Proxima. In November 2009 the ‘anti-PC frustration software’ business closed a second round of financing of $6.2 million. The round was led by Bessemer Venture Partners, also joined by Giza Venture Capital. The total amount of capital raised by the company so far is close to $8 million.

Angel investors involved in the company’s operations include Nadav Zohar, Soluto’s chairman, founder of Impact Equity, Chris Dixon, who co-founded, Yuval Neeman, Storage and Platform Solutions Corporate Vice-President, Saar Gillai, Advanced Technology Group VP, Ayla Matalon, MIT Enterprise Forum of Israel Executive Director and Lior Golan, co-founder of Cyota.

Tomer Dvir is the Co-Founder and Chief Executive Officer of Saluto. A passionate computer programmer, he was CTO at MDG Medical and co-founded InetB, a web applications software provider. Roee Adler, Chief Product Officer, has been a product design and development manager for Miya, AeroScout and Neocraft. Ishay Green, Co-Founder and Chief Technology Officer, co-founded Onigma, a DLP software security start-up. Orit Balicer Tsur is Saluto’s Marketing Director and teacher at Bezalel Academy of Art and Design in Jerusalem. Roy Carthy is Head of Products and also a writer for TechCrunch.

In Portuguese ‘Soluto’ means ‘solution’. Roee Adler stated the name was chosen because they love Brazil. The prize money won at Techcrunch Disrupt is going to be spent on the 23 employees, for a well-deserved vacation.

Here is more information about Soluto.


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