September 29, 2010
Customer service can often be a nightmare. Although there are so many ways to provide feedback, it sometimes seems to be falling on deaf ears, which can be very frustrating for customers. Tello is a free mobile and web service that provides consumers a way to give businesses quick direct feedback on customer service experience. Users can rate employees as well as companies. It is a rewarding system for employees providing great service vs negative feedback for those who show poor customer service.
So far customer service experiences have been commented by consumers via Facebook or Twitter. The new alternative to submit ratings on tello.com, subsequently posted to Facebook and Twitter, will mean using a single location where other people can check and evaluate the quality of services provided by different businesses. This innovative way to thank an employee will encourage a large number of consumers to state their opinion, as it requires less than 30 seconds using your mobile phone. The advantage for users is that the procedure resembles that of tweeting. A thumbs up or thumbs down can be given, accompanied by a brief description explaining their vote. Moreover, it will also help companies improve their services, by receiving constructive feedback.
The service is free to consumers. Businesses are offered paid access to a dashboard where managers can check the ratings for their employees. Specific companies (business listing aggregated from Localeze)and employees can be selected and rated via Android, iPhone and HTML5 apps, and crowdsourcing of all information is performed in real time.
Tello is located in Palo Alto, California and it was founded on the 2nd of February, 2010. The founders, Joe Beninato and John Cwikla, are experienced entrepreneurs who love startups. Joe Beninato, the grandson of a successful Chicago restaurant owner, has a degree in aerospace engineering and has collaborated with over fifteen startups as founder, investor, adviser or employee. He has been deeply involved in the startup community in Silicon Valley. Joe Beninato has also founded Presto, which is a venture-backed startup. Before Presto he was Vice President of Marketing at Roku and founder of When.com. John Cwikla, a serial startup technologist, was formerly CTO of Xoom, Doostang and then of GameLayers, a company that developed Facebook games. He has a great history of building scalable platforms and a real passion for innovation.
The startup has raised over $1 million, representing seed funds, from DaveMcClure, True Ventures, Chris Sacca, Founder Collective and other well-known investors. Tello is one of the 25 startups chosen to pitch their idea and applications at TechCrunch Disrupt Conference that takes place in San Francisco, in a battle for $50,000 and the official Disrupt trophy.