July 6, 2010
How many times have you imagined the growth of you small company into a multinational conglomerate and you making an exit with a few million dollars comfortably in your pockets? That is if you could just raise some more capital to invest and do it fast. Well, you can. You just need to learn some tricks and to follow some steps.
The first thing you have to do before seeking investors is to prepare your material. You cannot start to mail VCs if you cannot present them your situation in a convincing way. Think of a high concept pitch, a few words to describe your company, an elevator pitch and create a detailed business plan with a good three-page executives summary. You will also need a PowerPoint presentation but you can leave that until the actual moment of the presentation.
After you are ready with your compelling arguments and realistic predictions about your company, you must create a list of business investors. You can
buy a database of venture capital firms , which is integrated in a software, which will allow you to select investors by location, the type of industries they usually make investment in and the stages of development they are interested in. Try to find private equity firms who have invested in the same type of business you run and check online if they are still active and have conducted at least one funding in the last year. If so, the next step is to contact the right business partner.
A good database is the key to all this. Without it, you will lose countless hours creating one, sending emails and making phone calls to firms that are not even interested in investing right now or investing in your industry. Send the teaser email to the right people who have the same long-term vision as you and get the funding your business cannot survive without.