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July 24, 2009

The Mobile Shows A New Face

Filed under: Start-up Companies Reviews — admin @ 4:43 am

“Honesty is the best policy — when there is money in it” said Mark Twain. From time immemorial money has always taken the frontlead in people’s lives. Right from the days of Barter system to the ancient copper coins to the present day currency……….all of it almost dictates to us how we live our lives. Paper money, Credit Cards, Debit Cards etc. are only a few modes of payment available to the never ending list of buyers today. While some find the traditional way of exchanging money as the true form of purchase, some like to crank it up a notch and use their credit cards. We live in a day and age where different geniuses are trying to make living easier and more livable. And one of such discoveries is BOKU.COM. is raising the bar for online payments using your mobile phone for the purchase of products and services across the internet. The main aim of is to merge bank worthy transactions, technology and mobile users together on the internet and create a trustworthy, reliable platform for the easy accessibility of the market. has its base in Chesterfield, UK and California, USA. Mark Britto, the President and CEO of is the leading man in making this site the leading mobile payments platform. With a strong team force working in the fields of Business Development, Marketing, General Counsel and so on, is soon reaching success of epic proportions. has the advantage of being tied up with investors like Benchmark Capital, Index Venture and Khosla Ventures who not only double up as advisors and innovators but also as the company’s strong backbone.
The site has separate features for both publishers as well as customers. It is a well defined distinction and we will deal with each respective group in brief.
PUBLISHERS: lures prospective publishers with the tempting offer of a conversion rate going up to even 80% in some countries. And since a higher conversion rate means a higher net payout, proves to be a profitable option for publishers. Since mobile payments are soon becoming the latest fad and is used by over 4 million people, publishers are given a boost to explore new markets, new demographics and even new revenues. With an estimate of 1.6 billion consumers around the world, there are many people wanting to use their mobile phones in their virtual lives. Boku.Com complies to publishers from over 10 nations. The website ensures detection and prevention of fraud through their numerous processes and systems.
CUSTOMERS: One alluring factor of is the absence of any form a cards or form filling. With over 4 billion recorded online credit card frauds worldwide, the facility of making payments through the phone is a secure option as it is handled by only you. And without the presence of the 16 digit credit or debit card number which can be stolen, you are well on your way to fraud free, secure and safe transactions.
For those who are in need of further help or just have a query, the site has a support page to help you with any kind of problem.

For more information about click here.


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