July 1, 2009
Cognitive Match, which is a British real-time service that employs mathematics, psychology and semantic technologies, and artificial intelligence to match content for people, had raised £1 million ($1,647,590.00) in series A funding from Dawn Capital. Part of the £1 million is in the form of tranches.
The service that Cognitive Match provides is unique in that the cognitive data it provides its clients in real time can be anything from a product or offers of special deals for products to editorials and advertising. Furthermore, the way this is designed, it can also be offered for larger social networks, such as Twitter.
Proceeds from the funding will go to accelerate the development of its product and build a client base for this revolutionary product. Furthermore, as part of the contract that was signed, Chad Raube, an investment partner with Dawn Capital, will join Cognitive Match’s board of directors.
Alex Kelleher, who is both the founder and the CEO of Cognitive Match has quite a bit of entrepreneurial experience under his belt. Mr. Kelleher is also the co-founder of Touch Clarity, which has become a leading data mining company. Touch Clarity was acquired by Omniture in 2007. Mr. Kelleher also founded Vivid Ecge, which is a London-based web agency that was acquired by Framfab in 2000.
Things look good for Cognitive Match, since there are many vc firms that are looking to invest in real-time web-based companies, including the Godfather of Silicon Valley, Ron Conway.
For more information about Cognitive Match, click here.