June 3, 2009
Based in Milan, Italy, the pioneer in Personal Content Channel (PCC), Bee TV announced that it had completed an $8 million in series B funding led by Innogest, which is Italy’s largest vc firm. Bee TV was founded in 2006 and is run by three major technology and media veterans: Rodolfo Hetch, cofounder and company chairman; Yoram Granit, cofounder and company CEO; and Yonav Solnik, company CTO. The source of Bee TV’s growth is its revolutionary media products, which are revolutionizing the way people are watching TV either on their TV sets, computers on the web or on their mobile phones. The most revolutionary way that Bee TV has revolutionized TV viewing, however, is through its innovative PCC or Personal Content Channel, which analyses an individual’s behavior and viewing habbits by registering everything that the viewer enters into his television set, the web or the TV feature on his mobile phone. The way this works is that your PCC channel takes your viewing habits and browses over the infinite number of different channels that are available to you and brings you a personalized TV guide that has the programs that are on tailored to your personal tastes.
According to Marco Pinciroli, CEO of Innogest, this round of funding is the largest investment that Innogest has ever made in its history. The main reason that Innogest decided to invest such a large amount in Bee TV is because of its revolutionary product and the amazing growth that it is generating for the company. Innogest has great confidence that this investment will provide good yields for the vc firm.
As far as Rodolfo Hecht is concerned, the team at Bee TV already knew that the company’s product was not only innovative, but also revolutionary and that it would attract a large crowd of people who are already frustrated with the current TV guides available with their satellite or cable TV provider. Bee TV changes all that by personalizing the content to the individual viewer’s tastes. Rodolfo further adds that he is very proud of Bee TV accepting such a large investment of capital in today’s difficult economic times.
Furthermore, Bee TV’s platform can work with all kinds of TV formats from satellite and cable TV, IPTV, Mobile TV, or DTT. The PCC can be integrated with any of these platforms and will start identifying the viewer’s viewing habits right away.
Innogest was founded by the vc firm’s managing partners Marco Pinciroli and Claudio Giuliano and has become Italy’s largest vc firm that invests in outstanding Italian entrepreneurs who have the desire to take their business globally. Innogest currently has over $120 million under its management, which is managed by partners with the firm who have plenty of experience in private equity and venture capital, as well as in the consulting industry. Some companies in Innogest’s portfolio include Silicon Biosystems, Blog TV, Singular ID, AdriaCell Pharmaceuticals, Graphvine, and others.
For more information on Bee TV, click here.