Funding to Fuel Company Expansion and Drive Adoption of its Predictive Applications for Manufacturers and Retailers

TrueDemand Software, Inc., a pioneer in the development of integrated sales and supply chain solutions for retailers and suppliers, announced recently that the company has closed an $8 million B-round of funding led by CMEA Ventures. Original investors Mayfield and Bay Partners also participated in this round, which brings TrueDemand's total funding to date to $14 million.

The funds will be used to fuel ongoing development, marketing and sales of the company's suite of predictive sales and supply chain applications for manufacturers and retailers. The TrueDemand solutions provide a new and innovative approach

to driving top line revenue growth in the retail and food and consumer goods industries. By integrating planning and execution with predictive analytics TrueDemand has created a suite of solutions that can help reduce out-of-stocks, drive market share, optimize promotions and new product introductions, improve shelf management and reduce store operating costs.

The funding caps a very successful year during which the company captured several leading manufacturers as customers, formed strategic partnerships with many market-leading companies and deepened its management team and board of advisors with several industry heavyweights.

“Over the past year, we've really focused on putting the company in a position to make a major impact on the way manufacturers and retailers execute across the supply chain,” said Eric Peters, CEO of TrueDemand. “By providing solutions that take a single view of the supply chain from the retail shelf back to the manufacturer's DC and by integrating that view with the sales and customer replenishment capabilities of an organization, we have uncovered significant value creation opportunities for the supplier, retailer and consumer. What makes our approach unique is the groundbreaking science, a total process orientation to the problem and the commitment to helping our customers achieve top line revenue growth.”

The funding from CMEA Ventures, Mayfield and Bay Partners comes on the one-year anniversary of the company's launch. Over the course of its first year, the company has successfully executed its strategy to deliver its products and forge strong relationships with many industry leaders.

“We're extremely impressed with TrueDemand's vision and ability to execute. The number one agenda item for suppliers and retailers is how to drive top line revenue growth. Companies have been wringing out costs for several years and now realize that cost savings alone are not enough,” said Jim Watson, managing director at CMEA Ventures. “Companies are swimming in a sea of information and are struggling with what to do with that data. TrueDemand's ability to make sense of these enormous volumes of data and use that information to predict and remedy problems before they occur will drive revenue growth. We believe that the market will soon be clamoring for solutions like theirs.”