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"Fortune favors only the prepared mind." Louis Pasteur

You can have the best idea or product in the world, but your efforts will be in vain unless you prepare the proper business plan documents prior to your initial contact with venture capital firms. The business plan is not the only tool for approaching funders, but it should be well developed before moving into a funding search. It will include the mechanics for your pitch to funders, including how you will locate venture capital sources.

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Regardless of your company type, two main tasks have to be accomplished when starting up. One task is to clearly define your goals for this company. As you develop the documentation showing how the product(s) you provide will be of service and use, the building blocks for your business plan will emerge. The other task is to become familiar with the objectives of those individuals and companies whose funding you seek. If you are looking for funders that are technically minded or interested only in seed companies it will take a different approach than seeking funders who are ecologically oriented or only interested in growth or expansion stage funding. You can include information in your business plan that is of interest to different groups of funders and then tailor your pitch for each group.

This document is the place where all your groundwork and assessment of your company’s potential is demonstrated. Funders will only respond to your requests if you can explain your goals and the objectives and benchmarks that you plan to accomplish to meet these goals.

A good business plan includes at least the following information:

I. Executive Summary
II. Business Description
III. Mission & Goals
IV. Project Design & Environment
V. Technical Statement
VI. Target Population & Relevant Resources
VII. Operations Plan
VIII. Program Evaluation & Quality Control Plans
IX. Staff, Management Team & Key Personnel
X. Marketing Plan
XI. Equipment & Infrastructure
XII. Financial Plan, including cost of delivery and operations
XIII. Risk Assessment
XIV. Supporting Documents

Some business plan templates and guides are available on the web. Growthink provides an excellent plan template, which is available at: Business Plan Templates. These guides provide information by industry allowing you to consider all of the factors that are specific to your company’s structure. If you have the ability to create and provide a useful, viable product or service, but do not have the expertise to create a business structure for it, then it is imperative that you seek out someone who can build this foundation with you.

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All the best,

Amir,

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