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eBay Inc. has agreed to acquire Skype Technologies SA, the
global Internet communications company, for approximately
$2.6 billion in up-front cash and eBay stock, plus potential
performance-based consideration, total price being $4.1 billion.
eBay will acquire all of the outstanding
shares of privately-held Skype for a total up-front consideration
of approximately $2.6 billion, which is comprised of $1.3
billion in cash and the value of 32.4 million shares of eBay
stock, which are subject to certain restrictions on resale.
The maximum amount potentially payable under the performance-based
earn-out is approximately $1.5 billion, and would be payable
in cash or eBay stock, at eBay’s discretion.
The acquisition will strengthen eBay’s
global marketplace and payments platform, while opening several
new lines of business and creating significant new monetization
opportunities for the company. The deal also represents a
major opportunity for Skype to advance its leadership in Internet
voice communications and offer people worldwide new ways to
communicate in a global online era.
Skype, eBay and PayPal will create
an unparalleled ecommerce and communications engine for buyers
and sellers around the world.
“Communications is at the heart
of ecommerce and community,” said Meg Whitman, President
and Chief Executive Officer of eBay. “By combining the
two leading ecommerce franchises, eBay and PayPal, with the
leader in Internet voice communications, we will create an
extraordinarily powerful environment for business on the Net.”
One of the fastest growing companies
on the Internet, Skype already has 54 million members in 225
countries and territories. Skype is currently adding approximately
150,000 users a day and has created a thriving ecosystem of
products, services, developers, and affiliates. Skype is considered
the market leader in virtually all countries in which it does
business. In North America alone, Skype has more users and
serves more voice minutes than any other Internet voice communications
provider.
“Our vision for Skype has always
been to build the world’s largest communications business
and revolutionize the ease with which people can communicate
through the Internet,” said Niklas Zennstrom, Skype
CEO and co-founder. “We can’t think of any better
platform to fulfill this vision to become the voice of the
Internet than with eBay and PayPal.”
“We’re great admirers
of how eBay and PayPal have simplified global ecommerce and
payments,” said Janus Friis, Skype co-founder and senior
vice president, strategy. “Together we feel we can really
change the way that people communicate, shop and do business
online.”
Zennstrom and Friis will remain in
their current positions. Zennstrom will report to eBay CEO
Whitman and join eBay’s senior executive team.
A Powerful Ecommerce and
Communications Engine
Online shopping depends on a number
of factors to function well. Communications, like payments
and shipping, is a critical part of this process. Skype will
streamline and improve communications between buyers and sellers
as it is integrated into the eBay marketplace. Buyers will
gain an easy way to talk to sellers quickly and get the information
they need to buy, and sellers can more easily build relationships
with customers and close sales. As a result, Skype can increase
the velocity of trade on eBay, especially in categories that
require more involved communications such as used cars, business
and industrial equipment, and high-end collectibles.
The acquisition also enables eBay
and Skype to pursue entirely new lines of business. For example,
in addition to eBay’s current transaction-based fees,
ecommerce communications could be monetized on a pay-per-call
basis through Skype. Pay-per-call communications opens up
new categories of ecommerce, especially for those sectors
that depend on a lead-generation model such as personal and
business services, travel, new cars, and real estate. eBay’s
other shopping websites -- Shopping.com, Rent.com, Marktplaats.nl
and Kijiji – can also benefit from the integration of
Skype.
PayPal and Skype also make a powerful
combination. For example, a PayPal wallet associated with
each Skype account could make it much easier for users to
pay for Skype fee-based services, adding to the number of
PayPal accounts and increasing payment volume.
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