Venture Capital Firms

Who else wants a surefire, step-by-step system for raising money FAST (in 90 days or less)?

Click here to watch this free presentation

Crowdfunding is a way for small businesses to raise anywhere from $500 to $200,000 or more to achieve operational goals. You create a profile on a crowdfunding
platform such as KickStarter.com or RocketHub.com, and use it to inform and solicit donations from your friends, family, and extended network. You set an amount to raise; describe what you will use the funds for; set a fundraising deadline; and start directing potential backers to that profile. If you achieve the funding goal within the deadline, you get the money along with any excess funds. If you do not achieve the goal, you get nothing, and the donors keep their money.

So why would anyone just give you money to spend on your business?

1. Crowdfunding is an exciting new movement in raising capital. Although donating has been around since the dawn of time, the Internet has streamlined the process with the astronomical rise of social media, images and video. People enjoy being involved in novel ideas like crowdfunding.

2. Your friends, family and networks like you for who you are. Of course they do. People enjoy helping people that they like. Crowdfunding gives people an easy, substantial way to do just that.

3. Members of your extended network believe in what you are doing. Whether you are a for-profit or a non-profit, there will be people who simply believe in your product or service. This belief could be motivated by self-interest (a desire to benefit from the product or service you offer); humanitarianism (a desire to see others benefit from your product or service); or ideology (a consonance with the essence or mission of your company.)

4. In crowdfunding, backers get rewarded. When you create your profile on a crowdfunding platform, you list all of the rewards backers receive in return for their donation. The rewards can be tangible (e.g., gift certificates, samples of your product, gift baskets, or sponsor-like inclusion in your marketing plans) and/or intangible (e.g., a feeling of inclusion and importance, social currency by dint of having contributed to the cause, or your gratitude in the form of a hand-written postcard.)

Additionally, you can set reward levels congruent with donation levels (similar to the way in which public television and radio networks do), thus offering incentive to donate larger amounts.

5. You have a crowdfunding profile that stands out from the rest. Most crowdfunding endeavors do not succeed in meeting their fundraising goal. In 2009-2010, 77% of crowdfunding profiles failed. Those that succeeded were fun, interactive, augmented with multimedia, and crystal clear about their awesome business ideas.

Click here to watch this free presentation and start raising money for your business today!

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